The Black Friday season is upon us so we thought it important to make our pricing really clear for our wonderful customers.

Where items are marked as ‘Our Lowest Price Ever!’, they mean just that – we’ve never sold the item for less. If a product is marked up as ‘Fantastic Black Friday Value’, it means it may well have been at a lower price at some point, but given today’s market price, we’re happy it still represents great value.

To ensure our pricing is transparent we’ve worked with the Which? Consumers Association to develop our pricing charter, which can be viewed here.