Product Information
Sensationally bright and beautifully stylish, the LG OLED55G54LW sets the bar higher than ever for 55 inch TVs.
LG’s flagship 55 inch TV
Packed with cutting-edge technology, the LG OLED55G54LW delivers the best ever picture from a 55 inch LG TV. Brighter and more detailed than before, this TV pushes the boundaries to make it a strong contender for the ultimate 55” TV. Incredible picture quality is just the start of this TV’s impressive list of virtues. With its ultra-slim Gallery design you also get iconic aesthetics. Thanks to the latest AI tech, the TV is easy to use and personalise to your precise preferences.
Incredible picture realism with Brightness Booster Ultimate
With innovative Brightness Booster Ultimate, fourth generation, 4-stack, OLED technology, the LG OLED55G54LW is an incredible 40% brighter than before. This enhanced brightness across the entire screen elevates colour vibrancy for stunning picture realism. The innovative screen technology is also three times brighter than a regular OLED screen over a 10% window. This means that you get pinpoint picture accuracy for the most natural images yet.
Watch movies just as the filmmaker intended
Created in collaboration with movie creatives, Filmmaker Mode with Ambient Light Compensation delivers the most accurate and truly cinematic images. Calibrated to reproduce the correct aspect ratio, colour and frame rate, you get to see the picture precisely as the director intended. Now featuring Ambient Light Compensation, images are further optimised to precisely match the room’s lighting.
Alpha 11 AI Processor Gen2 for picture perfection
Powered by the advanced Alpha 11 AI Processor Gen2, this LG OLED TV has the processing power to do justice to its screen technology. The powerful processor works in conjunction with Dynamic Tone Mapping Professional to deliver intense control over HDR10 content, allowing precise customisation and fine-tuning for incredible colour and detail. At the other end of the spectrum, low resolution images are meticulously analysed by Deep Learning algorithms and upscaled for improved detail and realism.
Stunning style
Supplied with a flush, wall mounting bracket, this super-slimline TV takes pride of place in your room, without dominating it. The G-Series uses LG’s ‘4 Side Cinema’ screen for a clean, near-bezel-less image. When switched off, you can display digital images and photos for a gallery effect.
Sound made personal
Designed for personalised sound, LG’s OLED G5 TVs feature powerful AI tech that adapts to your precise preferences. By analysing over 40 million sound profiles, the AI Sound Wizard tailors the mode for each user, delivering truly individual sound quality. AI Sound Pro up-mixes two-channel audio to virtual 11.1.2 sound – producing a more immersive sound and enhanced dialogue. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a smoother, more enveloping sound.
Elevated gaming experience
Maintaining its reputation as the best TV for gaming, the LG OLED G5 series uses ground-breaking technology for the most reactive gameplay yet. Industry-first 4K/165Hz VRR (Variable Refresh Rate) delivers incredibly slick responsiveness. Certified by NVIDA G-SYNC and AMD FreeSync Premium, you can enjoy tear-free and stutter-free gaming, with minimal lag. Another LG first is Clear 10000 certification by VESA. This is your guarantee for the very best in seamless motion, even during the most intense gaming scenes.
webOS 25 - the smartest operating system made even better
LG’s webOS Smart TV system is one of the best in business, with the system also adopted by manufacturers other than LG. New for ’25, webOS now supports a wider range of applications, including Xbox Game Pass cloud streaming. It also supports multi-platform integration with Home Hub, letting you effortlessly integrate control of ThinQ and Google Home devices. For continued innovation, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.*
*Future OS updates may not contain all features, due to potential TV hardware constraints.
Experience picture, style and functionality at its highest ever level, with the innovative LG OLED55G54LW.
AI makes operation easier than ever
Power up your new TV and a raft of AI technologies make it easier to find just what you’re looking for. Featuring AI Agent, Intelligent Voice Recognition and AI Concierge, you’re offered recommendations that are unique to your viewing habits. For simple interaction with your TV, there’s even an AI Chatbot that can proactively search for solutions to operational challenges you might have.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
STAND NOT INCLUDED
Specifications
Offers
Reviews
LG’s flagship 55 inch TV
Packed with cutting-edge technology, the LG OLED55G54LW delivers the best ever picture from a 55 inch LG TV. Brighter and more detailed than before, this TV pushes the boundaries to make it a strong contender for the ultimate 55” TV. Incredible picture quality is just the start of this TV’s impressive list of virtues. With its ultra-slim Gallery design you also get iconic aesthetics. Thanks to the latest AI tech, the TV is easy to use and personalise to your precise preferences.
Incredible picture realism with Brightness Booster Ultimate
With innovative Brightness Booster Ultimate, fourth generation, 4-stack, OLED technology, the LG OLED55G54LW is an incredible 40% brighter than before. This enhanced brightness across the entire screen elevates colour vibrancy for stunning picture realism. The innovative screen technology is also three times brighter than a regular OLED screen over a 10% window. This means that you get pinpoint picture accuracy for the most natural images yet.
Watch movies just as the filmmaker intended
Created in collaboration with movie creatives, Filmmaker Mode with Ambient Light Compensation delivers the most accurate and truly cinematic images. Calibrated to reproduce the correct aspect ratio, colour and frame rate, you get to see the picture precisely as the director intended. Now featuring Ambient Light Compensation, images are further optimised to precisely match the room’s lighting.
Alpha 11 AI Processor Gen2 for picture perfection
Powered by the advanced Alpha 11 AI Processor Gen2, this LG OLED TV has the processing power to do justice to its screen technology. The powerful processor works in conjunction with Dynamic Tone Mapping Professional to deliver intense control over HDR10 content, allowing precise customisation and fine-tuning for incredible colour and detail. At the other end of the spectrum, low resolution images are meticulously analysed by Deep Learning algorithms and upscaled for improved detail and realism.
Stunning style
Supplied with a flush, wall mounting bracket, this super-slimline TV takes pride of place in your room, without dominating it. The G-Series uses LG’s ‘4 Side Cinema’ screen for a clean, near-bezel-less image. When switched off, you can display digital images and photos for a gallery effect.
Sound made personal
Designed for personalised sound, LG’s OLED G5 TVs feature powerful AI tech that adapts to your precise preferences. By analysing over 40 million sound profiles, the AI Sound Wizard tailors the mode for each user, delivering truly individual sound quality. AI Sound Pro up-mixes two-channel audio to virtual 11.1.2 sound – producing a more immersive sound and enhanced dialogue. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a smoother, more enveloping sound.
Elevated gaming experience
Maintaining its reputation as the best TV for gaming, the LG OLED G5 series uses ground-breaking technology for the most reactive gameplay yet. Industry-first 4K/165Hz VRR (Variable Refresh Rate) delivers incredibly slick responsiveness. Certified by NVIDA G-SYNC and AMD FreeSync Premium, you can enjoy tear-free and stutter-free gaming, with minimal lag. Another LG first is Clear 10000 certification by VESA. This is your guarantee for the very best in seamless motion, even during the most intense gaming scenes.
webOS 25 - the smartest operating system made even better
LG’s webOS Smart TV system is one of the best in business, with the system also adopted by manufacturers other than LG. New for ’25, webOS now supports a wider range of applications, including Xbox Game Pass cloud streaming. It also supports multi-platform integration with Home Hub, letting you effortlessly integrate control of ThinQ and Google Home devices. For continued innovation, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.*
*Future OS updates may not contain all features, due to potential TV hardware constraints.
Experience picture, style and functionality at its highest ever level, with the innovative LG OLED55G54LW.
AI makes operation easier than ever
Power up your new TV and a raft of AI technologies make it easier to find just what you’re looking for. Featuring AI Agent, Intelligent Voice Recognition and AI Concierge, you’re offered recommendations that are unique to your viewing habits. For simple interaction with your TV, there’s even an AI Chatbot that can proactively search for solutions to operational challenges you might have.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
STAND NOT INCLUDED
