Game-changing AI makes the LG OLED77B42LA better than ever with all your onscreen content.
The ideal TV upgrade If you’re looking to upgrade your 55 or 65 inch LED TV, the LG OLED77B42LA makes a brilliant choice for a whole raft of reasons. The first thing you’ll notice is the 77 inch screen – big enough to make everything you watch a cinematic experience. OLED screen tech ensures that the picture isn’t just big, but supremely natural and crystal-clear, too. With the latest in gaming tech and Smart TV, you’ll also experience the most responsive game play and seamless box-set searching.
The latest processing for improved performance For the clearest picture, the swiftest response and more, the LG OLED77B42LA utilises the power of AI with its latest processor – Alpha 8 AI. With a 1.6x increase in processing speed and 2.3x enhancement in graphic performance, the picture is more detailed and smoother flowing than ever. AI is seamlessly integrated, with LG’s AI Picture Pro system delivering optimised image quality from HDMI and built-in tuner sources.
SELF-LIT OLED – for the best in consistent colour and contrast Rather than using a backlight, OLED TVs feature self-illuminating pixels. The SELF-LIT technology means that this LG 77 inch TV delivers 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.
Cinematic with movies If you’re mad about movies, you’ll love this LG’s incredible colour definition and cinematic realism. With its brighter screen and host of HDR enhancements, including Dolby Vision, it delivers one of the most lifelike movie sensations that you’ll witness outside of the cinema. For the very best experience, Filmmaker Mode lets you enjoy the cinematic vision, exactly as the director intended, right down to using the correct aspect ratio, colour and frame rate.
Better than ever for gaming With four HDMI 2.1 compatible sockets, the LG OLED77B42LA is better equipped for gaming than ever. Game Optimiser and Dashboard lets you tailor the image to suit the game type and more. With support for NVIDIA G-SYNC and AMD FreeSync, as well as ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), you get to experience the smoothest and most responsive game play possible.
Optimise the audio with Sound Mode Share Tapping into the powerful processor, LG’s Sound Mode Share function combines the audio systems from this TV and a compatible LG soundbar. The result is optimised sound with crystal-clear dialogue combined with explosive sound effects and punchy soundtracks.
webOS 24 - the smartest operating system made better One of the smartest and most popular TV operating systems has become smarter still for ’24. With up to 10 password-protected accounts, each with Picture Wizard AI, everyone in the household can now enjoy their favourite picture settings, without having to recalibrate the TV each time they sign in. Recommendations based on your individual viewing history are now clearly displayed on the home page, making it easier than ever to watch what you enjoy. For the first time, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.*
*Future OS updates may not contain all features, due to potential TV hardware constraints.
Stream your way – now including Chromecast LG’s webOS 24 system lets you directly access catch-up TV apps for a wide range of entertainment options, but it’s not the only way to stream content. This LG TV now also features Chromecast built-in. Alongside integrated AirPlay 2 and Miracast, it gives you multiple options as to how you want to stream content to your TV.
Ready to assist Featuring support for Google Assistant and Amazon Alexa built-in, voice command makes it even easier to control your TV and quickly access the entertainment you’re looking for. This LG OLED TV is also compatible with Apple AirPlay 2 and HomeKit, for a seamless experience for Apple users.
Upgrade to a TV that’s both bigger and better, with the LG OLED77B42LA.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.
