Samsung QE50LS01DA

Featuring a style that’s all of its own, the Samsung The Serif QE50LS01D creates a centre of attention in any room.

All Round 360° Design
Versatile by design, the Samsung QE50LS01D The Serif looks beautiful from front to back, side to side, and it can elegantly sit anywhere in your home – even standing right in the middle of the room. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home.

Matte Display
Tired of seeing distracting glare on your Samsung 50 inch TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions.

100% Colour Volume* with Quantum Dot
See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

*Measured to DCI-P3 standard, certified by VDE.

Elegant Stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, it’s flexible enough to work with your home too, as the stand is easily detachable.

AI Sound
Using AI, the TV optimises the sound for what you are watching and where you are watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content you are watching. You'll hear every last detail.

Serif Ambient Mode+
Ambient Mode+ turns The Serif into a digital, glare-free canvas when the TV is switched off - so you can say goodbye to a blank screen compromising your home décor.* You can choose from two exclusive patterns – both exclusively created by the Bouroullec Brothers for The Serif TV.

*Some features of Ambient Mode require Internet connection, a compatible smartphone, and SmartThings app.

Serif Design by Bouroullec
Imagined by award-winning designers, Ronan and Erwan Bouroullec, Samsung The Serif TV has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf. Like a one-of-a-kind piece of furniture, it doubles as a shelf for an added experience.

Quantum Processor 4K
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way. Plus, AI sound perfectly adapts the sound to what you’re watching and where you’re watching it.

Object Tracking Sound LITE
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Enjoy TV that makes a style statement, with the Samsung The Serif QE50LS01B.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.